Responsive Web Design is nearly a requirement
Since 2011 we have been focusing a lot of our efforts on Responsive Web Design and figuring out what’s the most effective way of changing a website’s appearance based upon the user device. Jumping back to 2016, Mobile Friendliness becomes more of a requirement than ever before! A 2015 study conducted by SmartInsights.com shows that 80% of internet users own a smartphone and nearly 50% of web searches begin on a smartphone. Those two percentages alone show consumers how important mobile experience will be in the coming years!
Google Rolls out Mobile Friendliness update
On April 21st 2015 Google launched a Mobile Friendly update to its search algorithms. In the most basic sense, this means that Google is ranking mobile friendly websites exponentially higher than non mobile friendly websites. A “desktop website” will still rank in Google for now, but it can expect to be beat out by a more mobile friendly website. Luckily, Google provides consumers with a helpful Mobile Friendliness checker that is free to use. Welp, it appears we all need mobile friendly websites now if we want to appear on page one in Google Search!
Need help mobilizing your website?
If your website is suffering from lack of mobile friendliness, get a free quote for mobile web design today! Each week we help new clients optimize their websites for mobile devices and we would more than happy to help you as well!